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Got the Facts on Milk?, from IDA member Shira Lane, is asking Americans to question the deep-rooted belief in the health benefits of milk. Got the Facts on Milk? traces the increasingly important role dairy has played in the US food system, and explains why its consumption is fraught with high-stakes political, economic, ethical and environmental considerations. Got the Facts on Milk? taps into a growing awareness about the links between diet and disease, and the right of consumers to know how food goes from farm to fridge.

Got the Facts on Milk? makes its world theatrical premiere August 24 at the AMC Century City 15 in Los Angeles. The DVD is available through www.milkdocumentary.com.