Jeevika, Asia Livelihood Documentary Competition and Festival is a search for documentaries that bring to light policies, socio – cultural norms and religious practices that prevent or constrain people from earning an honest livelihood in the vocation of their choice. It aims at capturing the livelihood challenges faced by the rural and urban poor and bringing it to the attention of current and future policy makers. Over the years, Jeevika has been successful in advocating for the cause of numerous entry-level entrepreneurs – rickshaw pullers, street vendors, prostitutes, child labour, farmers and forest-dwellers.