Calendar – Past Event

Reel Change: Managing Social Issue Film Campaigns

September 21 - 23, 2011 Bay Area Training

Presented by Working Films and The Fledgling Fund

Hosted by Bay AREA Video Coalition

This interactive three-day workshop is designed to develop the skills required to be an audience engagement coordinator for social issue documentaries and cross-platform media projects. These positions support the development and day-to-day management of nontraditional distribution for film and online projects tied to on-the-ground efforts for change.
At this training, we'll explore the core methodologies of audience engagement and showcase best practices. Interactive sessions will build on case studies presented by organizers, outreach and campaign professionals who will share personal stories of hard-won lessons from the field.
The overall agenda will focus on creating robust, interactive campaigns that lay the groundwork for authentic social impact. Topics covered will include developing strategic film or media campaigns, creating mutually beneficial partnerships with key stakeholders like NGOs and other social justice advocates, pursuing opportunities with brands, identifying and reaching target audiences, leveraging social-media tools, fundraising and budgeting. For those participants already connected to a film, the workshop will include time for hands-on learning based on your project's needs. The entire curriculum will build over the course of the training. Applicants must commit to attending all sessions.
This Bay Area workshop follows on our first highly successful training for engagement coordinators held last year in New York City. Approximately 25 participants will be accepted. Our competitive application process will include a review of candidates' current and past work as well as their future goals.
Our goal is for every attendee to leave with the necessary skills to (1) develop audience engagement strategies for a nonfiction film or transmedia project; (2) coordinate key elements of a campaign, understanding how to leverage opportunities for social change concurrently with income-generating strategies for distribution - a.k.a. "meeting the double bottom line"; and (3) create evaluation strategies that will identify and duplicate successes.

Application Deadline:  August 5, 2011

Registration Fee: $500
This includes materials, light snacks and lunches.
Participants are responsible for additional meals, travel and lodging.