In an unusual move, Nike Sportswear has come on board to back the release of Aaron Rose and Joshua Leonard's Beautiful Losers. From indieWIRE:

"We looked at a lot of different models for releases from 'Helvetica' to 'The Cremaster Cycle' to 'Head Trauma', at the same time exploring methods such as indie rock tours and get-out-the-vote activities," producer Jared Moshe told indieWIRE today. "In the end we settled on a hybrid approach that tried to incorporate different elements from each, all focused around the film's core inspirational message of 'Make Something from Nothing."

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The film opens on August 8th at the IFC Center in NYC and on Aug 29th at the Landmark Nuart in LA, followed by dates in additional cites.

Full disclosure: I was part of the Documentary Jury at the CineVegas Film Festival which awarded the film with the Best Documentary Jury Award, and I'm a big fan of the film. Keep your eyes out for the August 20th edition of the IDA e-zine, which will feature a more in-depth piece on the film.