On April 21, 2012, IDA presented Fernanda Rossi’s signature workshop Trailer Mechanics, based on her book of the same name.

There was a sold-out full house buzzing with the excitement of emerging and veteran filmmakers at The Satellite, a collaborative working space in the heart of Santa Monica.

The presentation covered everything from words used to describe fundraising demos to different structures to build such demos, including effective opening techniques and methodologies to get the work going. Towards the end, Fernanda and the group discussed strategies to navigate the business, and how to get the most money out of a trailer.

Fernanda also signed her recently released book during the afternoon break—which sold out at the event—and raffled a gift certificate for one lucky winner.

We hope to have her back in the Fall. In the meantime, she’ll be lecturing in the UK and France in June and in Boston, MA and Rockport, Maine in July. Check her website for exact dates and locations.