Amy Nicholson is a commercial director, creative director and documentary filmmaker. After working for years in advertising, and having created campaigns for every imaginable product (including her personal favorite, WENDY THE SNAPPLE LADY), she shot her first short film in 2002.
BEAUTY SCHOOL, a wry portrait of the New York School of Dog Grooming, appeared on the PBS program The Short List after screening at numerous film festivals including Hot Docs, the Atlanta Film Festival, Woodstock Film Festival, Queens International and Edinburgh International. BEAUTY SCHOOL also aired on the Documentary Channel and appeared on Virgin Atlantic’s in-flight entertainment.
In the winter of 2003, Amy’s dad invited her to a muskrat skinning competition and the idea for her first feature-length documentary was born. MUSKRAT LOVELY premiered at The Hamptons International Film Festival and screened at SilverDocs, the Florida Film Festival, Brooklyn International and the Austin Film Festival. MUSKRAT LOVELY was selected to air on the 2007 season of the award-winning PBS series Independent Lens.
Amy has just completed her second feature-lemgth documentary titled Zipper: Coney Island's last wild ride. Zipper chronicles the historic rezoning of Coney Island and examines the cost of redevelopment on an American cultural icon. Zipper premiered at DOC NYC in Nov. 2012 and won the Special Jury Prize.