Biography

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Donald A. Jasko

Santa Monica

Chief Executive Offficer

Tags: workshops, seminars & classes  u.s. public television  u.s. cable television  u.s. broadcast television  trailers  theatrical distributors  television  rights and clearances  production companies  new media  music documentaries  music  media arts organizations  legal issues  

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Brief Message to Members: Digital Economics’ mission is to provide our clients with the most cost-efficient business affairs, clearance and ublishing administration services enabling the licensing of creative content for programming and advertising.

Biography:  Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. He has, for the past 25 years, focused his energies on the economic, technological and legal issues involved in the licensing of creative content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations. In 1997 Don resigned from ASCAP to found Digital Economics. In 1998 Don became a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, thereby creating Verance Corporation. He joined Verance in 2000 with key product development, marketing, business affairs, and sales responsibilities for Verance’s digital audio watermark technology in the music and entertainment sectors. He also played a key role in forging international joint ventures. Don returned to the leadership of Digital Economics in October 2001. As Chief Executive Officer, he provides business affairs, publishing administration, license administration and product development services to Digital Economics' clients. He also serves as an expert witness in litigation involving the licensing and valuation of creative content. His clients and collaborators include: • Composers and recording artists • Publishers • Programmers • Advertisers • Content aggregators • Television, radio, wireless and peer-to-peer media • Various service providers to owners of creative content He speaks regularly at industry conferences and educational programs. Prior to earning his JurisDoctor degree at Seton Hall University School of Law, Don received a Bachelor of Arts degree cum laude (with a major in Government) from the University of Virginia. He is also a graduate of the Program on Investment Decisions and Behavioral Finance at the John F. Kennedy School of Government at Harvard University. Professional Memberships and Affiliations • American Film Institute • Association of Independent Music Publishers • Association of Music Producers • California Copyright Conference • International Documentary Association • National Academy of Recording Arts & Sciences • Paley Center for Media • Society of Composers & Lyricists Don has run numerous long-distance races, including two New York Marathons. He is a member of American Mensa, the Insight Meditation Society, the Soaring Society of America and the Spirit Rock Meditation Center.