Biography

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Sandra J. Ruch
Los Angeles
Producer/Consultant
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Tags: workshops, seminars & classes  theatrical distributors  the documentary career  the art and craft  political/social issue documentaries  cinema verite  budgets  affinity marketing  
Contact Information

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Supplementary Information
Title/Occupation:  Arts Administrator  Consultant  Executive  Producer  Producer's Rep  Programmer  Publicist/Marketing  Supporter of the Arts 
Services Provided:  Film Festivals/Marketers  Foundations/Funding Source 
Gender: Female
Race: Caucasian/White
Citizenship: American
Languages Spoken: English

Brief Message to Members: CinElixir Consulting:producing, advising on the development,production, funding, distribution, marketing of documentary films. Sandra Ruch:email:sandrajruch@gmail.com websites: www.cinelixir.com www.darwindoc.com
Biography: 

Sandra J. Ruch
1945 Cerro Gordo Street
Los Angeles, CA 90039
t. 323 644.1945
Cell: 310 854.9075
Email: sandrajruch@gmail.com

RESUME
Elixir Consulting: July 2008- present
President
1945 Cerro Gordo Street
Los Angeles, CA 90039
T/F: 323.644.1945
Cell: 310.854.9075

Provides a variety of consulting services to documentary filmmakers. Advise and assist filmmakers with story development, production, marketing, distribution, festival and outreach strategies.

International Documentary Association (IDA): 2001- June 2008
Executive Director/Publisher
International Documentary Association
1201 West 5th Street
Los Angeles, CA 90017
213. 534 3600

As Executive Director, Ms.Ruch supervised and oversaw the IDA’s events, programs, fiscal sponsorship, publications, website, public relations and financial operations. Ruch also served as Development Director. She traveled the globe representing IDA and documentarians. She serves on many film juries. Consults on industry trends and on the production of documentary films.
Ms. Ruch is also the publisher of the IDA magazine, Documentary.
IDA, is nonprofit membership organization (3000 members worldwide) devoted to promoting nonfiction film and video supports the efforts of documentary film and makers around the world and serves to increase public appreciation and demand for the art of the documentary.

Beyond The Box Marketing: Los Angeles, 1998-2000
President, a full-service marketing communications and public relations firm specializing in the entertainment industry
Clients included The Strategic Counsel (branding for Los Angeles Music Center);
Harry N. Abrams (project director of the publishing company’s 50th Anniversary; Pioneer Electronics (created pr campaign for premier concert of The Tale of Genji performed by
The Pasadena Symphony).

FOX Television Movie of the Week, Los Angeles, 1997
Executive Producer
Developed concept for “Quicksilver Highway” based on a story by Stephen King and Clive Barker, starring Christopher Lloyd. Aired, May 1997.

Cinergi Pictures: Santa Monica, CA 1996-1997
Sr. Vice President Marketing
Developed marketing strategy and PR campaign for the film, EVITA.
Created merchandising plan with Estee Lauder for “The Face of Evita" and
“EVITA” boutiques in Bloomingdales.
Collaborated with Warner Bros. Records on marketing EVITA Soundtrack

Scholastic Inc.: New York City, 1994-1995
Project Director: “Reading Together: Make it a Family Tradition: A national reading
Teacher/Family reading Guide for every teacher and student K-3 and parents.
Developed program and secured Chrysler Corporation as a two-year $4 million sponsor.

New Line Cinema: Los Angeles, CA 1989-1993
President, Marketing
Responsible for marketing of all New Line Cinema's domestic theatrical releases.
Supervised a 30 person Bi-coastal (NY) marketing staff including Creative Services
Promotions, Publicity, Media Advertising and Finance.
Responsible for corporate pr, annual report, trade show exhibits, service for
TV International, Home Video.

Mobil Oil Corporation: New York City 1977-1988
Director of Cultural Programs and Promotions.
Conceived, initiated and implemented all public relations, advertising, promotions and marketing for Mobil sponsored projects, television, visual and performing arts and sports. She supervised the programming and advertising of Mobil Masterpiece Theatre, the longest running mini-series for PBS as well as Mobil Mystery! Theater. At Mobil, Ms. Ruch produced a 6 part series, Pride of Place: A History of American Architecture for PBS.

Education:
University of Michigan, BA English/ Art History Ann Arbor, MI

UCLA Extension, Business Studies, 2000-2001
Professional Associations: UFVA Association/Find Independent Film/ Art Table

BOARD: Miami Film Festival; IKLIPZ, INDIEPIX