Travis Simpson is an emerging television and documentary producer who offers his videography clients an in-depth understanding of representational processes and a strong intuition for creating effective media that shapes imagination and contributes to viable public discourse.
Like many of his generation, Travis began producing video during his high school days in the San Francisco Bay Area. He received his undergraduate education in persuasive communications at the world renowned Rhetoric Department at UC Berkeley and also holds a Masters in Radio and Television from San Francisco State University's department of Broadcast and Electronic Communication Arts where he completed a world class training in video production and media scholarship.
Having a deep appreciation for the importance and representational power of language and media, Travis provides a rhetorical approach to video production that emphasizes a subtle and nuanced attention to detail.
Travis is not a grammarian, but he did read a lot of French theory in college. He invented the term symbolscape and believes it would be categorized as either a neologism or a portmanteau. Taking from his classical training in rhetoric, the word was invented to describe a cultural determinist's view of the world that emphasises the human capacity for language. In this view, culture can be understood to be a domain that is comprised of symbols. Furthermore, taking this view to heart, it can be argued that it is our ability to process symbolic information that allows us to understand the world at all in the first place. As a result, that world -- and our the unique iterations that create meaning in that world -- can be understood as a kind of symbolscape.
symbolscape|media is a full service digital video production company. Our service was created to help small and medium sized businesses promote brand recognition and customer loyalty via web video.
Advertising and marketing video has traditionally been the domain of the Fortune 500 company. Until very recently, the technology required to create professional grade media was too cost prohibitive for small businesses. But with substantial technological innovations in digital video production, we have recognized a growing opportunity for small businesses with modest budgets to develop media campaigns that will increase their web presence and further their ability to quickly and immediately grab their customers' attention. It is becoming very clear that web video is the central tool by which a business can sharpen its competitive edge.
Video on the web is the final frontier of the Internet.
There is a growing consensus in the online world that, above all, users want to see video on the web. In a world that is increasingly fragmented, noisy and quickened into digital blips, web video poses the advantage of conveying a substantial amount of information in a short period of time. Customers who have little time to read through page after page of text can be captured much more effectively with web video.
The presence of video on your website also demonstrates to your customer that you are committed to remain current and in touch with the modernization of the Internet. Posing a strong web video presence, your website will instantly communicate the contemporary relevance of your brand. As the broader culture becomes more and more sophisticated and as people become increasingly media savvy, the need to present web video is becoming more and more integral to your web design.
With all of this in mind, symbolscape|media exists to assist you in the production of persuasive and powerful video messaging. Whether you are redesigning your website, rolling out a new product, looking to increase brand recognition, or simply want to tell your story in a more effective medium, we are committed to being your partner in communication.