February 7, 2008

CINELAN Launches Service for Doc Shorts

Wondering what to do with that doc short shot that’s been gathering dust on your computer's hard drive? Output that baby and check out CINELAN, a new film content publisher focused on professionally-produced three-minute non-fiction films.

The goal of the company is to build the largest library of these short films for syndication via Internet media partners, digital cinemas, TV and mobile devices. The company is neither an online destination nor an aggregator of content for the consumer; rather, the company delivers films to consumers at sites they already frequent. They’ve formed relationships with major online and offline distribution partners like Guardian News & Media and Picturehouse Cinemas (a chain of art house theatres in the U.K. – not to be confused with Bob Berney’s Picturehouse).

CINELAN wants to help filmmakers make money across different platforms while at the same time developing new audiences for this type of content. Normally I’d have a few doubts about the sincerity of their intentions, but CINELAN boasts a group of founders that includes respected filmmakers Steve James (Hoop Dreams), Eugene Jarecki (Why We Fight), Ross Kauffman (Born Into Brothels), Morgan Spurlock (Supersize Me), and Jessica Yu (Breathing Lessons). This highly accomplished group has joined CINELAN’s Filmmaker Advisory Board and are also making films for the company.