Sponsored Project

The Cigarette Surfboard

Director(s):
Ben Judkins, Taylor Lane
Grant Year(s):
2020

After a young designer realizes that a surfboard – which he crafted from thousands of littered cigarette butts picked up off California beaches – could captivate the eyes of millions across the globe, he decides to use it as the impetus to do something more. The award-winning Cigarette Surfboards become a platform to spark ocean stewardship, a bridge between surfing and activism, and the symbol of a campaign to hold Big Tobacco accountable for their toxic cigarette butt waste.