Saturday afternoon, I headed over to New Frontiers for "Cross Platform and Transmedia Storytelling for Filmmakers," a panel that looked at several innovative projects making use of online tools to tell stories in new and innovative ways. Produced by Jigsaw Global, the panel was part of Digital Dive, an immersive series of workshops aimed at helping filmmakers improve their digital media literacy. During the panel, Wieden + Kennedy delved into the marketing strategy for Coraline, Jason Yim (President/Exec. Creative Dir, Trigger LA) showed off cutting edge content created for District 9, and MTV's EVP of New Media David Gale outlined the production process for $5 Cover, a multi-platform series for the network comprised of both narrative and documentary content.
and directed by Lynn Shelton, will debut later this year.
After a full day of films and panels, I headed over to decompress at an intimate party co-hosted by IDA and ro*co films, graciously presented at Sundance House by HP. The event celebrated the documentary filmmakers at the fest, and featured a live performance from singer Dana Parish.
Afterwards, I joined Ryan Harrington and the crew from the Tribeca Film Festival for cocktails celebrating the Gucci Tribeca Documentary Fund, before ending the night with a visit to the Digital Dive Wrap Party at the New Frontier on Main and the Late Night Filmmaker Lounge.
