January 23, 2010

Krinsky at Sundance: 1/23 - Panels and Parties

Saturday afternoon, I headed over to New Frontiers for "Cross Platform and Transmedia Storytelling for Filmmakers," a panel that looked at several innovative projects making use of online tools to tell stories in new and innovative ways. Produced by Jigsaw Global, the panel was part of Digital Dive, an immersive series of workshops aimed at helping filmmakers improve their digital media literacy. During the panel, Wieden + Kennedy delved into the marketing strategy for Coraline, Jason Yim (President/Exec. Creative Dir, Trigger LA) showed off cutting edge content created for District 9, and MTV's EVP of New Media David Gale outlined the production process for $5 Cover, a multi-platform series for the network comprised of both narrative and documentary content.

Trailer for Season One of $5 Cover, directed by Craig Brewer
and set in Memphis. Season Two, set in Seattle
and directed by Lynn Shelton, will debut later this year.

After a full day of films and panels, I headed over to decompress at an intimate party co-hosted by IDA and ro*co films, graciously presented
at Sundance House by HP. The event celebrated the documentary filmmakers at the fest, and featured a live performance from singer Dana Parish.

The always witty IDA Board President Eddie Schmidt
welcomes everyone to the event

IDA's Documentary Magazine Associate Editor Tamara Krinsky
and IDA Amicus Award Honoree Michael Donaldson

Producer Jasmine Dellal (Utopia in Four Movements),
director Lucy Walker (Countdown to Zero and Waste Land) and Lorin Wertheimer

Afterwards, I joined Ryan Harrington and the crew from the Tribeca Film Festival for cocktails celebrating the Gucci Tribeca Documentary Fund,  before ending the night with a visit to the Digital Dive Wrap Party at the New Frontier on Main and the Late Night Filmmaker Lounge.

Digital Dive party-goers check out The Earthwalk,
an installation by digital media designers Jens Franke an Thomas Glaser
which allows you to surf the globe with your feet.