June 5, 2012

IDA Partners with Games for Change Festival

The IDA is proud to announce that it has partnered with the Games for Change Festival to present its 9th edition on June 18-20, 2012. Founded in 2004, Games for Change (G4C) facilitates the creation and distribution of social impact games that serve as critical tools in humanitarian and educational efforts. Unlike the commercial gaming industry, G4C aims to leverage entertainment and engagement for social good. To further grow the field, G4C convenes multiple stakeholders, highlights best practices, incubates games, and helps create and direct investment into new projects.

The Festival, which will take place at NYU’s Skirball Center, will kick-off its Opening Day of June 19 with keynotes including leading games for change evangelist Jane McGonigal (Author of the New York Times Best-Seller Reality Is Broken and Chief Creative Officer for SuperBetter Labs) and the legendary Nolan Bushnell, founder of Atari Corporation and Chuck E. Cheese Pizza Time Theater and frequently acknowledged as the father of the video game industry. Bookending the final day will be leading linguist and researcher Dr. James Paul Gee (as presented by the Games for Learning Institute) and a closing program with Lucy Bradshaw (General Manager, Maxis/EA) and Michael D. Gallagher (President/CEO, Entertainment Software Association).

Festival tickets are only available until June 8. This Festival sold out in 2011, so take the time to register now and avoid missing out on amazing speakers and great events.

Find them on Facebook and Twitter for updates and things to watch out for at #G4C12!