Are You Ready For Some Feedback?
shoulders and back ache; you've eaten way too much junk food and gotten far too
little sunlight and exercise in the last few months. The obvious perils
of the documentary edit. You and your editor (or maybe just you) have
cut and re-cut, watched and re-watched, obsessed, argued and compromised
your way to an early cut. Now what?
you are in the early rough-cut stage, it's time to call in your
advisors. Having subject specific advisors weigh in on premise,
accuracy, tone, balance and general fact checking early enough will give
you plenty of time to address any major content issues long before you
have a festival deadline looming.
next step for feedback probably involves reaching out to experienced
documentary professionals and trusted colleagues. Talking structure,
character development, pacing and story arc with a few seasoned pros who
aren't intimately involved with your film or it's subject will give you
a fresh perspective in the late rough cut stages of your project.
when you have an early fine cut, it's time to reach out to a more
general audience to see what's working and what needs more polishing
before locking picture and delivering a finished film. No matter how
many times you've watched your film alone in a darkened room, it's not
until you see it with an audience of first time viewers that you truly
understand all the dynamics involved.
documentary screening series early this year. The Works-in-Progress
series was designed to give our fiscally sponsored projects a way to
solicit valuable feedback in a collaborative and supportive environment,
as well as to provide a venue for filmmakers and documentary lovers to
meet and make connections. In January our audience got the first look
at I Am Divine shortly before its world premiere at SXSW, and more recently gave feedback to the filmmakers from Ride With Larry, which should be hitting the festival circuit in the Fall.
A few tips for a productive work-in-progress screening:
- Approach the screening with a thick skin, an open mind and a spirit of collaboration. When you ask for feedback, most people are going to focus on the handful of things that aren’t working.
- Be specific - Asking "did you like it" isn’t enough. If you want to know if a particular sequence is too long or a character with a thick accent is understandable without subtitles, ask directly.
- Consider your audience - The definition of “general audience” for your film will likely be different from your average Hollywood blockbuster. Now is the time to re-visit the idea of identifying your "core audience". When inviting people to your screening consider who you want to impact with your film and reach out strategically.