Skip to main content

Doc 'Crawford' Premieres on Hulu.com

By IDA Editorial Staff


After joining Nielsen's top-10 video sites, and serving more video in May than ABC.com, young video streaming site Hulu.com (it launched in April), has added another milestone: it premiered it's first full-length film.

A documentary, no less, Crawford, by first-time filmmaker David Modigliani.

Even though Modigliani blogged that "If you're looking for a political polemic or a filmmaker injecting himself into the story of a film, Crawford is not for you" we posted a player featuring the full movie in our Doc the Vote political section. Grab some popcorn and enjoy the show.

The film, about how the small town was changed when George W. Bush moved there in 1999 also represents a change in distribution models. With Hulu's wide reach, people will get to see the film--and Modigliani may even make a buck or two.

Modigliani's take on it, via the Hulu blog:

But first, let me say this: as a first-time filmmaker, I'm proud and I'm excited to premiere Crawford on Hulu. Over the last year, I've seen how the traditional models of film distribution are breaking down, how theatrical releases are failing, great films are going unwatched and distributors are closing their doors. And yet, simultaneously, I've seen that the audience for independent film is at an all-time high. There's a buffer between quality content and an audience that's hungry for it. Hulu's excitement about Crawford and their choice to make it their first premiere will help us cut through the morass out there and connect all of you to a film I think you'll love. These are exciting times.

Crawford will be able to play in Hulu's high quality player on Facebook pages, fly over email and embed into blogs and websites. A lot of people are philosophizing about the future of film distribution; we're doing it right here, right now.

This release is a true experiment and we're excited to have all of you as partners and collaborators. After three years of filmmaking I can finally say: this is yours, now. Take it and run with it!

For the entire post, go here.