Independent film consultant has been preaching the gospel of alternative distribution for independent filmmakers for the better part of this decade, earning kudos and clients alike as the frontiers of Web 2.0 expand in the face of the diminishing returns of theatrical distribution.
Here's Broderick's two-part treatise, published in indieWIRE in conjunction with IFP's Independent Film Week, as well as an earlier piece he penned for Documentary magazine.